Video Infographics

They say ‘One picture is worth a thousand words.’ These infographics show the popularity of videos in today’s world. And this is not regarding watching those funny viral videos on YouTube… this is about the importance of using videos in business. Click on the title to see the infographic.

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Online Video Marketing 2016

Some stats for this infographic are…

  • 69% of all internet traffic will be video by 2018 (Cisco)
  • 79% web browsers will watch online videos everyday in 2018 (Groupon)
  • $12.82 billion projected ad revenue by online video in 2018 compared to $7.7 billion in 2015 (YouTube)
  • 1.8 million words – the vlue of a one minute video – Dr James McQuivey

Why you can’t continue to ignore video in 2016

  • 80% increase in conversion when using videos on landing pages (ReelSeo)
  • 88% more time the average user spends on a website with video (MistMedia)
  • 64% consumers are more likely to buy a product after watching a video about it (ComScore)

Video Marketing Trends 2015

Here are some infographic stats…

  • 52% of marketing professional worldwide name video as the type of content with the best ROI
  • 74% of all internet traffic in 2017 will be video
  • B2B and B2C marketers name video s a TOP 3 most effective social media marketing tactic
  • 33% of tablet owners watch one hour of video per day on their device
  • 93% of marketers use video for online marketing, sales or communication

Online Video Impact 2014

Some stats for this infographic are…

  • Cisco expects video to account for 69% of all internet traffic by 2017
  • YouTube receives more than 1,000,000,000 (yes, that’s BILLION) unique visitors each month
  • The chances of getting a page 1 ranking on Google increased 53 times with a video.
  • Morgan Stanley predicted how much Facebook video ads could be worth… $1 billion in 2014 $5.5 billion by 2019

Benefits of Online Video

  • 7 in 10 people view brands in a more positive light after watching intresting video content from them
  • In 2014 57% of consumers say that watching product videos makes them more confident in online purchase decisions, up from 52% in 2013
  • 85% of visitors are more likely to buy after watching a video than visitors who do not.
  • 52% of marketing professionals cite videos as the best return on investment for marketing dollars spent.

Video Drives Brand Awareness

Here are a few stats…

  • Video is a fantastic opportunity to produce content that informs, engages and converts.
  • Just under 40% of companies are using video as part of their content strategy providing a great opportunity for growth and a way to stand out from the competition.

Richmedia ads with video:

  • Increase brand awareness by 170%
  • Increase brand favorability by 500%
  • Increase purchase intent by 270%

Here is why video will help increase brand awareness:

  • 78% of internet users watched online videos in 2012
  • YouTube’s VP of Global Content Robert Kynci said that video would soon account for 90% of internet traffic
  • More than 4 billion hours of video are watches each month on YouTube
  • YouTube is the second largest search engine, behind Google (shows the importance of videos)
  • A survey said they would research a new brand or product after seeing it mentioned in an online video
  • Consumers who watch product videos are 80% more likely to buy a product
  • Online retail shoppers are 64% more likely to buy when they watcy a video on a website
  • 50% of manufacturers surveyed had established YouTube presence in order to build their brand and connect with consumers directly.

Online Video Consumption

(Note. this is an older infographic – from 2013, but the stats are still impressive and have even gotten higher!)

A few of these stats include….

  • 78% of people watch online videos once a week
  • 55% of people watch online videos everyday
  • 81% of senior marketing executives use online video content in their marketing programs, up from 70% in 2011
  • Dr James McQuivey of Forrester Research says ‘1 minute of video is worth 1.8 million words’
  • The average YouTube visitor watches 388.3 minutes of video each month
  • Video Results have appeared in almost 70% of the top 100 search listings on Google in 2012
  • Econsultancy estimates videos have a 41% higher click-through rate than plain-text results
  • A Comscore study found that on average a website visitor will stay 2 minutes longer on a site when they watch a video
  • 4 in 10 shoppers visited a store as a direct result of watching a video